John C、Jay（W+K 公司的创意总监以及股东之一，开创了W+K Shanghai 分公司）给年青设计师们的十条经验教训。

1、做真实的自己，独特的个性才是自己最强大的资本，不要听从别人安排你该做什么。

Be authentic、The most powerful asset you have is your individuality, what makes you unique、It’s time to stop listening to others on what you should do.

2、要比别人更努力，最终总会有收获。

Work harder than anyone else and you will always benefit from the effort.

3、离开电脑世界，走进生活中去接触真实的人和物，体味人生。

Get off the computer and connect with real people and culture、Life is visceral.

4、不断提升自己的技能，要亲自动手去做，光靠拍脑袋是远远不够的。

Constantly improve your craft、Make things with your hands、Innovation in thinking is not enough.

5、尽可能多的去外面走走，你才会发现自己还有太多需要学习的东西。

Travel as much as you can、It is a humbling and inspiring experience to learn just how much you don’t know.

6、原创仍是王道，尤其是在这个以科技为第一生产力的时代。

Being original is still king, especially in this tech-driven, group-grope world.

7、尽量不要为傻逼的人工作，否则你迟早也会变得和他们一样。

Try not to work for stupid people or you’ll soon become one of them.

8、本能和直觉都很重要，学会信任它们。

Instinct and intuition are all-powerful、Learn to trust them.

9、这条黄金法则依然适用——做好事。

The Golden Rule actually works、Do good.

10、如果都不行不通，第2条仍是任何职业生涯中最重要的。

If all else fails, No、2 is the greatest competitive advantage of any career.

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